The Salesforce winter ’20 release is now being rolled out. The key new features are being rolled out starting in October 2019 and will all be available by January 2020. Here are some highlights from the new features and updates.
Lightening Experience
The Lightening experience now includes a new user interface that is permanently enabled once turned on. Updates have made transitioning to the new interface easy and seamless. A variety of new tools and prompts help you adjust to the lightening experience. Sales force integration is easy thanks to the ability to customise help menus for your users. The Salesforce CRM has been updated to provide enhanced functionality and improved insight. New ways of managing surveys, optimised scheduling tools, and stream lined document processing are some of best new features from this update.
Industry specific cloud tools
The Salesforce service cloud has been updated to include more industry specific tools and applications. The new manufacturing cloud helps you track production and sales process. The consumer goods cloud will allow you to more easily manage and track the inventory of your stores. This enhances the Salesforce sales cloud. The financial services cloud and provides better customer service tools for your mortgage customers. The Health cloud works as a fantastic CRM connecting care providers and patients.
Salesforce mobile updates
From mid-October users can access the Lightening Experience fully optimized for mobile devices. The new mobile updates allow a wide range of customisation options, which ensure that you can carry out Salesforce implementation in a manner suitable for your needs.
Marketing Cloud
The Salesforce Marketing Cloud includes an audience studio identity tool and a personal social manager. With these at your disposal you will have all the tools you need to optimize your customer journey. Enabling you to share timely and targeted content that impacts your audience. The analytics will provide detailed data on every interaction.
Improved Security
Security is a major concern with cloud services and Salesforce continue to provide innovative security features. They have updated the security hub to provide increased functionality. You can make user management easier by upgrading to Identity Connect 3.0. This will provide you with faster syncs with Microsoft Active Directory. You can also customise a user verification page for enhanced security and protection.
Other updates include:
· Ability to build your own Salesforce app
· 1-minute video tutorials
· Improved set-up flows
· Einstein forecasting allows quarterly forecasts
· Article recommendations
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